We believe that most people want to look good, but don’t enjoy the traditional shopping experience. Who wants to spend their Saturday afternoon battling the crowds in physical stores, or trawling through an overwhelming number of clothes online?
Thread brings people a shortlist of the perfect clothes for them. Everything is personalised to their size, budget and style. We achieve this by fusing together talented human stylists with powerful machine learning algorithms.
E-commerce is quickly replacing traditional retail, and personalisation is the future of all e-commerce. We’re leading the way in building a next generation user experience that is far more helpful and effective than the browse-thousands-of-items-in-a-grid era of the Internet.
Our goal is to make it easy to dress well. We believe if we get this right that the majority of people in the world would prefer to shop this way. We are working to make this the new default way of shopping for hundreds of millions of people, and increase people’s happiness and self-confidence in the process.
After taking part in Y Combinator in 2012, we’ve since raised £12M in funding and grown to 600,000 men in the UK using the service. We're backed by incredible people such as Balderton, Beringea, Andrew Jennings (former president of Saks 5th Avenue), Demis Hassabis (DeepMind co-founder), William Reeve (founder of LoveFilm), Edgar Bronfman Jr (former owner of Warner Music), Errol Damelin (founder of Wonga), Guy Hipwell (former head of online at Harrods and Liberty), Shakil Khan (founding investor in Spotify), Michael Birch (founder of Bebo), Tom Hulme (design director of IDEO), Miriam Lahage (former vice president of fashion at eBay), start-up accelerator Y Combinator and many others.