Back in 2007, Peter Mühlmann, Trustpilot founder and now CEO, saw an opportunity to help online shoppers. His mum wanted to shop online, but needed more information to make the best purchases. Peter thought: "Why not help people make smart purchases and share their experiences with others?" A dedicated team helped Peter build his idea and Trustpilot was born.
Now, Trustpilot is a global, online review community that builds trust and transparency between consumers and businesses. Currently boasting more than 15 million consumer reviews of 120,000 businesses and more than 10,000 consumers sign up to Trustpilot every day. We help businesses generate insights through customer review data analytics which can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue.