Display & Brand Executive at Secret Escapes in London, United Kingdom

Secret Escapes are looking to expand the Display team to meet all the 2018 ambitions. It is an exciting time for the team and we are looking for a motivated delivery focussed addition to supporting the growth in the UK and beyond. 

Overall Job Purpose

Reporting to the Display Manager, this person will be a digital marketer with good knowledge of the main digital channels with a focus on display advertising and paid social (especially Facebook). 

The Digital Executive will be responsible for the day to day management and optimisation of Secret Escapes’ display marketing campaigns in the UK, in line with marketing and business objectives. This includes, but is not limited to hitting CPL and budget targets, finding and negotiating new partner deals, testing ads and Landing Pages copy/image and making improvement recommendations.

In addition to this, the role will assist in various cross-channel and brand marketing tasks from planning, production to implementation and evaluation. As we grow we need to nurture our brand equity and the UK executive will be project managing different ad hoc branding projects and product launches.

Questions you will help answer OR Problems we are trying to solve

Hitting performance targets on monthly basis, launching new display campaigns and focusing on continuous optimisation across multiple affiliates.

Things you’ll be working on

  • Work closely with the Display Managers and Head of Display to execute the media plan for this channel
  • Defining and delivering Display advertising strategies to achieve our traffic, revenue and efficiency targets through this channel
  • Execute optimisation tactics on weekly basis to improve campaign performance and ensure monthly KPIs are achieved. (CPL & CPA)
  • Execute ad copy and landing page A/B tests on regular basis to drive higher efficiency
  • Analysing large sets of data and proficient use of Excel
  • Support Head of Brand with cross-channel and partnership campaigns as project manager
  • Keep up to date with display best practices, industry research and competitors’ campaigns
  • Planning, execution and analysis of the Display advertising campaigns end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.)
  • Direct point of contact for 3rd party partners, publishers and creative agencies
  • Spotting potential to implement innovative new methodologies and improve performance

How the magic happens

We’re an agile in-house team of Display peeps and we are looking to grow our team rapidly in the next few months in preparation for an exciting 2018. We work hard, achieve our monthly targets and celebrate them with a glass of wine or beer on a Friday!

The deal breakers

  • Bachelor’s Degree in a relevant subject
  • Fluent in both written and spoken English.
  • A good understand of Digital marketing campaigns a plus
  • Passion for advertising, technology and innovation
  • Strong Excel skills are crucial, use of formulas and Pivot Tables
  • Experience managing and optimising campaigns across Google Adwords, Facebook Power Editor ad Taboola desired but not essential

And you are…

  • Exceptional attention to detail and performance driven
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Ability to work on multiple tasks and ability to meet deadlines
  • Excellent time management and organisational skills
  • Willingness to learn and get involved
  • Another European language than English is advantageous
  • Ability and eagerness to pass on knowledge to other team members

Things you should know

Our Marketing team is not afraid of heights or speed – we organise quarterly Marketing meetings that involve fun and challenging off-site activities like Go Ape and Go Karting!  

If you're ambitious, excel at what you do and you want to help us add a few more impressive things to our list of achievements, then we'd love to receive your application.

 

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