Head of Email Marketing at Secret Escapes in London, United Kingdom

You will be ensuring we successfully plan, execute, and analyse high-quality email marketing campaigns across 21 territories and 50m members.

Problems we are trying to solve

  • Ensuring we successfully plan, execute, and analyse high-quality email marketing campaigns across 21 territories and 50m members.
  • Maintaining full ownership of email performance, its strategy, and its testing programme.
  • Ensure our communication programme maximises the lifetime value of our customers by delivering the smartest, best in class email experience.
  • Maintaining a deep understanding of the response patterns and priorities in each market, coordinating process and learnings globally.
  • Responsible for increasing the consistency of reporting and insights across the regions, increasing speed, depth and transparency of data analysis.

Things you’ll be working on

  • Full ownership of all email execution, planning and improvements
  • Develop global email strategy, in coordination with localised optimisation
  • Set and deliver on key performance indicators for email channel
  • Own relationships and strategy with our Partnerships and Media programs
  • Coordinate a cross-market test & learn plan for optimising targeting, creative and CRM messages. Champion best in class testing procedure, from hypothesis to significance measurement.
  • Manage and track team performance to maximise efficiency, output and results
  • Manage all email stakeholders to ensure expectations, deadlines and processes are met
  • Sharing insight and reporting results across the team and to other departments
  • Document everything, the learnings from today will pave the way for growth in the region and other markets around the world.

How the magic happens

Email Marketing is a team of 11 spread across 3 offices. Whilst day-to-day we’re all focused on our individual territories we have an excellent team spirit and love working together to overcome tricky tasks.  

The deal breakers?

  • Experience managing an email marketing team/agency
  • Experience executing, measuring, analysing large-scale, high-frequency email campaigns.
  • Experience with A/B testing & statistical validity.
  • Advanced Excel and Google Analytics (or similar analytics package).
  • Extensive experience in creating and managing email campaigns using a leading ESP such as Salesforce Marketing Cloud or similar.
  • Ability to balance an intense attention to detail with swift execution.
  • A self-starting attitude – ready to seize opportunities and make opportunities without having to be told.

And you are…

  • Someone who exceeds people’s expectations on a regular basis.
  • Results driven, yet light-hearted and fun.
  • Has a super positive outlook on every situation.
  • Loves working in a team environment whilst keeping real ownership.
  • Is not afraid to challenge popular thinking when it’s for the good of the team or customer.


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