CRM and Loyalty Marketing Manager - New York at Breather in New York, United States

Breather creates and curates a network of beautiful, on-demand private spaces that you can reserve and unlock via our web and mobile apps. We're venture-backed. We're growing quickly. We have big ambitions...and we want you to help us achieve them.

The role

The Growth team at Breather is looking for a CRM and Loyalty Marketing Manager to own the activation and retention strategies for the growing base of Breather customers. This is a multi-faceted and extremely important role, which will involve working cross-functionally and a deep understanding of the customer base, as well as best practices for nurturing and engaging customers.

A day in the life of a CRM Manager at Breather, we might find you:

  • Planning and executing the main lifecycle email communications to the customer base
  • Running one off campaigns in conjunction with the local city teams
  • Designing lead scoring and nurturing drips for the leads generated by the growth team
  • Building a fully fledged CRM strategy including email communication, push notifications and making recommendation around other forms of communication
  • A/B testing messaging, content and rules for automation to continuously optimize for ROI
  • Tracking KPIs and reporting effectiveness of campaigns on a daily, weekly, and monthly cadence
  • Communicating results and plans to the Head of Growth and to key stakeholders on the Executive team and in the local cities where Breather operates

You will help your team:

  • Develop and implement new marketing campaigns to our existing customer base, from conception to execution and iteration.
  • Design the lead scoring and nurturing strategies for lead generation campaigns in combination with the Central and Sales teams
  • Own lifecycle/triggered campaign development, setup, QA and reporting
  • Research and understand the customer journey and then make recommendation about the appropriate communications strategies for each touch point
  • Collaborate with the Creative team to build content assets that will educate and inform the customer and leverage the existing brand voice and marketing strategies
  • Project manage any campaigns from within the Growth team or from the local city teams that relate to customer communications
  • Set up, QA and deploy all email campaigns within Appboy
  • Keep up to date with the latest best practices and integrations on CRM and Loyalty marketing
  • Design a lead nurturing strategy which incorporate a scoring system and work with the Sales team to define the process for transitioning high value leads to the local teams
  • Troubleshoot campaign execution and other campaign production issues with ESP.
  • Build and manage the email calendar to share across the company so that all stakeholders have visibility into the upcoming plans and strategy
  • Manage regular reporting cadence with standard KPIs that can be shared across the growth team and to all other stakeholders

Helpful Skills and Experience you’ll need to succeed:

  • BA/BS degree or equivalent practical experience
  • 5+ years of email marketing experience with extensive testing and automation experience
  • Proven experience in lead scoring and nurturing campaigns as well as churn minimization
  • Strong knowledge of email service provider (ie. ExactTarget, Marketo, AppBoy, Customer.io)
  • Working knowledge of Excel, HTML and CSS required
  • Familiarity with Adobe Photoshop and email QA tools such as Litmus
  • Analytical mindset and a comfortable with working directly with data analysts, engineers as well as marketers
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
  • Excellent written and verbal communication, project management, and problem-solving skills
  • Ability to prioritize and work on multiple projects, be self-directive and proactive in a very fast paced and high-pressure environment

Our Values

At Breather, our company values are not only the principles that link us together in the way we work, but they also keep us aligned on the same path, all working towards connected goals. These standards are what guide us on our collective journey through space(s).

  • CONTRIBUTION: Make the biggest possible impact.
  • SPEED: Move fast, iterate faster.
  • SERVICE: Treat everyone like it’s their birthday.
  • INDEPENDENCE: Work with a sense of ownership.
  • HUMILITY: Get over yourself.
  • AMBITION: Act like an entrepreneur.
  • EMPATHY: Embrace everyone’s perspective.
  • CANDOR: Be respectfully honest.

Great Work Deserves Great Perks!

We hope that you're excited by all the possibilities that come with working at Breather! In addition to our unique culture, we also offer these fun perks and benefits:

  • Be part of a well-funded, proven startup with big ambitions, competitive salary and company equity
  • Work when you want, where you want, with the tools you want
  • Company-funded travel to conferences & professional development events that interest you and benefit your career growth
  • Access to comprehensive medical, vision, and dental coverage. Oh, and it’s on us.
  • Free access to the Breather network of over 400 spaces (and growing, fast!)
  • Dog friendly office - bring your dog to work, they’ll find plenty of friends waiting to play with them!
  • A great referral program - good people know good people!
  • Fun work environment and company culture with an upbeat, first-class team.

Our Traditions

Our traditions involve learning, laughing, singing, the occasional beer, and pizza (always pizza).

  • Birthday celebrations: Cakes and serenades (you can’t escape us). We celebrate birthdays monthly. Just let us know your favourite kind of cake.
  • We like to party: Board game nights, Nintendo tournaments, office karaoke, holiday parties, happy hour drinks, costume contests, and more.
  • Team outings: Each department is encouraged to do a quarterly outing. From apple picking to archery dodgeball it’s never a dull moment between colleagues
  • Quarterly hackdays: We are committed to fostering a culture of innovation, continuous learning and curious exploration. Once a quarter, we drop all regular tasks for the day and shift focus to one project that you’ve been itching to build.
  • Lunch & Learns: Every Wednesday is Lunch & Learn. That means that you get to listen to your colleagues talk about the latest conference they attended, or topic of their choice — with freshly delivered pizza in hand.

Our Benefits

US Health Insurance

Breather has partnered with Trinet to offer a variety of health care plans. You can customize your health, dental and vision options to choose what works for you (options may vary by state).

We’re committed to offering the best quality coverage. Breather offers options that are 100% employer funded but feel free to add additional coverage (additional premiums may apply).

Canadian Health Insurance

Breather has a comprehensive group health care plan which includes health, dental, vision, life and AD&D coverage. Your health is important to us so we pay 100% of employee insurance premiums.

Meet the Breather team..

"We’re a driven team, living all over the world, working together to make one little idea into an ever-expanding network. Having a comfortable and stimulating work environment is really important to us, and our people are constantly working together to create something unique and exciting."


Join us!

We’re venture backed. We’re growing quickly. We have big ambitions… we want you to help us achieve them. We hire the best and brightest for our growing team. Check out the jobs posted below and get in touch to apply.



Stop reading, start applying! Apply Now

Top